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9 themes, 90 days, one platform, an exclusive mobile photography for college students of Kerala. A campaign build for Vodafone in association with Club FM was fully handled online by AgileBlaze. Right from website development, to social media marketing to video ads were taken cared and the results was overwhelming for all the associated brands!
EMEC was promoted heavily through all major traditional channels. There was weekly print updates about the campaign going out through Matrubhumi newspaper. The microsite was promoted through Facebook ads and Google Ad Words. A TV commercial was also made for the marketing of the campaign. Click here
EMEC campaign ran for 90 days, each theme running for 10 days. The following were the themes
- Open theme